Maifanitum Water: A Refreshing Packaging Design

A Simple and Fresh Approach to Mineral Water Packaging

Maifanitum Water, a brand known for its alkaline mineral water sourced from a hundred meters underground, presents a packaging design that is both visually appealing and functional. Designed by Dabin Yao, this packaging aims to capture the essence of natural mineral water while providing convenience and simplicity for consumers.

The bottle design of Maifanitum Water is compact and traditional, evoking a sense of familiarity and naturalness. Available in two sizes, 500ml and 330ml, the bottles are designed to be simple and easy to hold. The label, shaped like a water drop, visually represents the transfer of water and adds a touch of elegance to the overall design.

The label itself features simple and abstract graphics and patterns that convey natural concepts such as water, mountains, stratum, and mineral springs. By using these elements, the design effectively communicates the natural origins of the mineral water. The color palette chosen for the label is fresh and vibrant, further enhancing the overall appeal of the packaging.

One of the key strengths of the Maifanitum Water packaging design is its ability to create a cohesive and harmonious visual experience. The bottle, label, and water work together to maintain a natural, compact, and fresh design style. This design approach not only sets Maifanitum Water apart from other mineral water brands but also appeals to consumers who appreciate simplicity and authenticity.

The realization of the Maifanitum Water packaging design involves the use of PVC double-sided printing process for the labels. This technique ensures the durability and quality of the labels, allowing them to withstand the rigors of transportation and handling.

With its compact bottle design, simple and abstract label graphics, and fresh color palette, Maifanitum Water packaging design stands out in the competitive market of alkaline mineral water. The minimalistic approach not only reduces production costs but also facilitates easy identification and recall for consumers.

The Maifanitum Water packaging design was created in November 2017 in Ningbo, China. Extensive research was conducted to understand the market demands and consumer preferences for fast-moving consumer goods. The design team aimed to create a packaging design that would evoke a sense of appetency and provide a natural and kind experience for consumers.

The Maifanitum Water packaging design was awarded the Bronze A' Design Award in 2018. This prestigious award recognizes designs that demonstrate creativity, resourcefulness, and a commitment to improving the quality of life. The packaging design of Maifanitum Water successfully incorporates best practices in art, science, design, and technology, making it a standout choice in the market.